Get ready
for a powerful
partnership
As the tourism and hospitality sector shifts to
long term recovery planning, collaboration has
never been more important.
We’re working with partners across Canada to find real solutions to rebuild this critical sector.
As the sector competes for talent, data, information and strong alliances will be critical to our recovery.
Here’s a snapshot of our Destination Recovery Playbook.
1
Real-time Local Tourism
Revenue & Labour
Forecasting
Destination Dynamics
1 This model provides businesses and destinations with access to timely information, resources and services to inform workforce planning and decision-making.
2
AI-based Career
Navigation Platform
SkillsPath
2 A virtual collaboration and service platform for jobseekers and employment service providers. It uses AI to aid jobseekers to upskill, skills-match, and find employment.
3
THER Marketing
Campaign
Communications
Toolkit
3 A national marketing and communications campaign to reconnect displaced workers to the sector and attract new workers.
4
THER Workers' Registry
A Community
For T&H Workers
4 A community hub for communicating with current, displaced and future workers by connecting them to free training and resources and soliciting their feedback on workforce development initiatives.
5
Strategic Business
Decisions
Business Redesign
Framework
5 This framework will provide revenue and operational diagnostics to help identify optimal pathways for business planning and recovery.
6
Training
SkillsPass LMS
6 A digital credentialing wallet that will enable workers to access training and maintain digital training records.
7
Strategic Workforce
Planning
Tourism SkillsNet
Framework
7 The Tourism SkillsNet framework leverages sector alliances and an intentional approach for long-term impact to increase the resilience of the tourism and hospitality sector.
8
Talent Attraction
Propel Student
Work Placement
8 This work placement initiative offers paid work-integrated learning and wage subsidies for students in the travel, tourism, and hospitality sectors.
We are actively welcoming new partners to this initiative. Want to get involved?
Learn more about Industry and Community Partnership Opportunities
Through Tourism & Hospitality Emergency Recovery, OTEC is pleased to be working closely with:
Led by
Funded by
Lead Partners
Partners
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